The next inspiring edition of Bike MOTION Benelux, for sportive bike enthusiasts, will be held from March 2-4 2018. The trade show is open to both consumers and trade visitors. Supported by dozens of interesting activities, the big brands and market leaders will be presenting their entirely new range of racing bikes, ATB bikes, trekking bikes, speed bikes, accessories and cycling outfits for next year.

Dates & times

Bike MOTION Benelux will be held from March 2-4 (and organized by) the Jaarbeurs in Utrecht. If you have any questions after visiting this website, don’t hesitate to call or e-mail us. We are available from Monday to Friday from 8.30AM to 5PM. During the trade show, you can of course also contact us during the weekend, during the same hours.

Jaarbeurs | Utrecht
T | +31 (0)30 295 29 99
E |

Visitor profile

The visitors of Bike MOTION Benelux are avid cyclists with a road bike, mountain bike or trekking bike, clocking up an average of 3,157 km per year. They have an eye for quality and closely follow the trends in the bike market. They visit Bike MOTION Benelux because they are interested in the latest bikes, parts, clothing and accessories. A large part of the visitors is gathering information in order to make a purchase. After visiting Bike MOTION Benelux, 43% of visitors indicated they were planning to buy a new sports bike within half a year.

Cycling enthusiasts make high demands on the material they use. They don’t mind spending money on their hobby. The average new bike bought by Bike MOTION visitors costs over €2,871.

Spending pattern
Bike fanatics also spend an additional €630 a year on their hobby (excluding bike). Striking about Bike MOTION Benelux visitors is that they are prepared to spend even more money on a bicycle after visiting the trade show.


B2B trade
Apart from passionate consumers, Bike MOTION Benelux also attracts 2,868 professional visitors to the Trade Day. These are mainly decision-makers in bike shops in the sports segment, from the Netherlands and Belgium. For this target group, Bike MOTION Benelux is still an important networking opportunity to meet existing and new suppliers.


We offer various participation packages for Bike MOTION Benelux, fitting within any budget. Contact us to receive a price list and decide for yourself how much you are willing to invest. The rate of stands at Bike MOTION Benelux is a combination of a m2 rate and the participation package of your choice. Participation packages contain media campaign exposure, a number of services, (administrative) support and various promotional tools. You will receive an overview of the packages with our price list.

Help us make this a rich cycling experience

Bike MOTION Benelux offers much more than just the latest bikes, parts and accessories. In addition to stands with exhibitors offering information, visitors can also take part in various activities and workshops. The activities are what makes Bike MOTION Benelux so special. You, as an exhibitor, can participate in our program and get the most out of the four trade show days. All suggestions are welcome. Contact us to discuss how we can make Bike MOTION Benelux a dazzling bicycle extravaganza together!

Results previous edition

For four days, Bike MOTION Benelux 2016 raised the heart rate of passionate cyclists. The latest models of racing bikes, mountain bikes and trekking bikes were placed in the spotlights and could be admired and fondled. New products were clearly identified by the Innovation Route.

Facts & Figures
Average duration of stay: 4 hours 31 mins

Want to know more? See the factsheet 2016 for more results.

score the products on offer at
the trade show as very good.

thinks Bike MOTION is important
in the orientation proces for buying a new bike and accessories
Bike MOTION Benelux 2024