The next edition of Bike MOTION Benelux will be in the spring! From March 2-4, 2018, sports cyclists will be coming to Utrecht for inspiration and information. The Jaarbeurs Complex showcases the latest ranges of the most important brands under one roof. Visitors can find out more about the latest developments and trends in the sport. Bike MOTION Benelux is an absolute for those who want to discover the real cycling experience.

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Dates & times

Bike MOTION Benelux takes place from 2-4 march 2018 in the Jaarbeurs in Utrecht. Do you have a question? Please call us or send an e-mail.
You can reach us from monday until friday from 8.30 AM to 5 PM. During the event, you can contact us in the weekend as well. 

Jaarbeurs | Utrecht
T | +31 (0)30 295 29 99
E |

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Visitor profile

    The visitors of Bike MOTION Benelux are avid cyclists with a road bike, mountain bike or trekking bike, clocking up an average of 3,200 km per year. They have an eye for quality and closely follow the trends in the bike market. They visit Bike MOTION Benelux because they are interested in the latest bikes, parts, clothing and accessories. A large part of the visitors is gathering information in order to make a purchase. After visiting Bike MOTION Benelux, 43% of visitors indicated they were planning to buy a new sports bike within half a year.
    Cycling enthusiasts make high demands on the material they use. They don’t mind spending money on their hobby. The average new bike bought by Bike MOTION visitors costs over €2,800. Bike fanatics also spend an additional €700 a year on their hobby. Striking about Bike MOTION Benelux visitors is that they are prepared to spend even more money on a bicycle after visiting the trade show. 74% learns about new brands at Bike MOTION Benelux. 69% of last years visitors is planning tot come back this spring.


We offer various participation packages for Bike MOTION Benelux, fitting within any budget. Contact us to receive a price list and decide for yourself how much you are willing to invest. The rate of stands at Bike MOTION Benelux is a combination of a m2 rate and the participation package of your choice. Participation packages contain media campaign exposure, a number of services, (administrative) support and various promotional tools. You will receive an overview of the packages with our price list.

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Help us make this a rich cycling experience

Bike MOTION Benelux offers much more than just the latest bikes, parts and accessories. In addition to stands with exhibitors offering information, visitors can also take part in various activities and workshops. The activities are what makes Bike MOTION Benelux so special. You, as an exhibitor, can participate in our program and get the most out of the four trade show days. All suggestions are welcome. Contact us to discuss how we can make Bike MOTION Benelux a dazzling bicycle extravaganza together!

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Results previous edition

For four days, Bike MOTION Benelux 2016 raised the heart rate of passionate cyclists. The latest models of racing bikes, mountain bikes and trekking bikes were placed in the spotlights and could be admired and fondled. New products were clearly identified by the Innovation Route.

Facts & Figures
Average duration of stay: 4 hours 31 mins

Want to know more? See the factsheet 2016 for more results. (pdf).


score the products on offer at
the trade show as very good.


thinks Bike MOTION is important
in the orientation proces for buying
a new bike and accessories

Bike MOTION Awards

On the last day of the Bike MOTION Benelux trade fair, the Bike MOTION Awards will be presented. This year, the prize is divided into the categories race bikes, mountain bikes, sport e-bikes, bicycle parts, accessories, clothing, shoes & helmets and training & foods. You'll read more about participation and signing up in th Serviceportal

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List of exhibitors

Interested to know which other exhibitors have already signed up for Bike MOTION Benelux? Click here for the most recent list of participants. heren for the most recent list of participants.

Catalogue edition 2016