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As soon as the spring classics start, the blood of passionate cyclists, amateur riders and sporting cyclists begins to flow faster. They want to prepare themselves for the start of the cycling season. And the perfect place to do that is at Bike MOTION Benelux. Bike MOTION is the place where you will find the complete new range of all the major suppliers and all the information on the latest developments, cycling trends, innovative techniques and skills – all under one roof! And of course, visitors can try out a lot of bikes themselves. There are test options for racing bikes and (e-)mountain bikes inside and outside, plus theatres with information sessions, entertainment and the opportunity to meet (old) pro riders. Bike MOTION Benelux is an absolute must to discover the real cycling experience.

More information

Dates & times

Bike MOTION Benelux takes place from 1 to 3 March 2019 at the Jaarbeurs in Utrecht.
Do you have questions? We are available from Monday to Friday from 8AM to 6PM.

T | +31 (0)30 295 29 99
E | service@jaarbeurs.nl

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Reasons to participate

  • The start of the new cycling season: 1-3 March 2019
  • High-quality visitors: both sportive cyclists and speedbiking fans
  • Visitors with a high purchase intent and the possibility of direct sales at the show
  • Dozens of activities with numerous activation options
  • Together with the E-bike Xperience and the Fiets & Wandelbeurs, Bike MOTION is the largest consumer bicycle event in the world

Participation options

Want to take part at Bike MOTION Benelux 2019? There are options for every budget and countless ways to present yourself. You can build your own stand, select one of our all-in solutions or exhibit in one of the themed areas, such as Urban and Exlusive. In addition, there are various participation packages and promotional opportunities to bring your product or service to the attention of your target audience. Request our rates or contact us today.

Request our rates


Do you have specific questions about participation and the concept? Contact Tim Hidden via:
Jaarbeurs Customer Service | Salessupport 
T | +31 (0)30 295 29 99 
E | service@jaarbeurs.nl

Contact us

Results previous edition

For three days, Bike MOTION Benelux 2018 raised the heart rate of passionate cyclists. Almost 27,000 visitors came to check out the latest racing bikes, mountain bikes, parts and accessories. They stayed for 4.5 hours on average, and tested and looked at the latest products. Visitors of Bike MOTION Benelux are motivated, fanatical, athletic cyclists and cycling enthusiasts.

The majority of the visitors come to check out the latest products and developments or for information on buying a new bike.

Visitors are willing to spend an average of €3,100 on a new bike, 1/3 of them spends more than €3,500.

73% of visitors has indicated they will visit the next edition.

Want to find out more? View the 2018 fact sheet for more results »  (pdf).


of visitors states the visit to Bike MOTION
plays an important part in their purchase decision.


of visitors intends to buy
a bicycle within a year.

Bike MOTION Benelux - Jaarbeurs | Utrecht
Bike MOTION Benelux - Jaarbeurs | Utrecht
Bike MOTION Benelux - Jaarbeurs | Utrecht
Bike MOTION Benelux - Jaarbeurs | Utrecht
Bike MOTION Benelux - Jaarbeurs | Utrecht
Bike MOTION Benelux - Jaarbeurs | Utrecht
Bike MOTION Benelux - Jaarbeurs | Utrecht
Bike MOTION Benelux - Jaarbeurs | Utrecht

Bike MOTION Awards

Op zoek naar het meest innovatieve product van het jaar!

We are looking for the most innovative product of the year! All participants have the possibility to submit their products for the Bike MOTION Awards in the following categories: Bicycle parts / Accessories / Clothing, shoes, helmets / Training, nutrition. During the entire month of February, consumers can vote for the nominees in these categories. The winners will be announced on Friday 1 March during the opening ceremony. Interested? You can find out more about the submission process in the Service Portal.

Go to the Service Portal

List of participants and floor plan

Floor plan: view the updated version of the floor plan here  * Please note this floor plan can only be viewed in Internet Explorer

List of participants: Want to find out which exhibitors participated in Bike MOTION Benelux 2018?

Check out the list