VNU

Facts & Figures from Bike MOTION Benelux 2011

Find the important facts from the visitors inquiry during Bike MOTION Benelux 2011

Amount of visitors
27.714 in total 
3.542 trade visitors

Satisfaction results
8.0

Atmosphere & perception
97% evaluates the atmosphere as (very) good
3% evaluaties the atmospere as mediocre
 
Visit motive
63% views new products / developments
44% alround orientation
40% relaxing day out
37% looking for a new bike
22% looking for buying new products & others

Visit Bike MOTION Benelux 2012?
71% postively yes
21% probably

Visit duration
Average stay: 4 hours, 24 minutes


Interesting facts:

-  Average age: 44 years
-  92% is man
- 80% owns a racing bike
- 61% owns a mountain bike
- 26% owns a trekking bike
- visitors cycle an average of 5,200 km a year
- Visitors expect to spend €2,700 on a new bike
- 41% intends to buy a new bike
- 50% are a member of an (interest) group for cyclists
- 87% cycle on holiday
- 12% go on an organized biking holiday

Contact the Project Team

For questions or more information, please contact the Kelly van Lieshout.

T. +31(0)30 - 295 2999